The Complete Guide to Review Platforms for Business in UK 2023

 

Tripadvisor

TripAdvisor has grown to be the biggest travel platform since 2000. With an extensive list of over 8 million travel companies, many travelers depend on this site for advice on top travel destinations, price comparisons, and reservations.

Every day, countless hotels, restaurants, and attractions gain exposure to millions of users. If you are uncertain about the advantages of using TripAdvisor for Business for your company, continue reading to discover the guaranteed benefits you can obtain.

The advantages of using TripAdvisor are numerous. Firstly, by advertising your business on this platform, you are instantly exposed to a global audience. With approximately 490 million new visitors per month, the potential for increased income is significant as travelers from all corners of the world can easily find your company on the website.

In addition to this, TripAdvisor boasts an impressive 795 million reviews and opinions. This massive database provides a unique opportunity for free marketing, as positive customer reviews can attract more customers to your business.

Furthermore, TripAdvisor allows you to directly engage with your customers and receive firsthand feedback. This valuable information can be used to make necessary improvements and enhance your overall business operations.

Moreover, TripAdvisor’s ownership of Viator, a leading seller of tours and activities, known as TripAdvisor Experiences, provides an additional benefit. By listing your tourism or activity-based company on TripAdvisor, you can directly invite customers to book tours, giving your business even more exposure.

Lastly, TripAdvisor for Business also prioritizes the customers’ convenience and security. With secure payment options, both you and your customers can have peace of mind knowing that transactions are handled safely and in a timely manner.

Generate comprehensive business information on TripAdvisor.

In order to maximize the benefits of TripAdvisor for your travel business, establish your business listing. There are two methods to accomplish this:

1. A customer has the ability to initiate your advertisement by posting a review regarding your company on the platform. It is essential to assert ownership of this advertisement in order to effectively oversee and revise it. Simply locate your company on https://www.tripadvisor.com/owners and if it is found in the search results, choose your company name and click on “Claim Your Company.”

2) If your company is not already listed, it will not appear in the search results above. You can request a list by visiting https://www.tripadvisor.com/GetListedNew

In this post, we’ll walk you through a step-by-step guide on how to create and manage your ad. But before we move on, let’s see how much it will cost you to list your business on TripAdvisor.

TripAdvisor Listing Fee

There is no cost to list hotels, restaurants, and attractions on TripAdvisor. However, certain listings may have fees associated with them as they provide additional tools and features. This includes vacation rentals, which require a 3% commission on each booking. For “Business Advantage” and “Instant Book” listings, there is a commission of either 12% or 15% when bookings are made through TripAdvisor. Additionally, restaurants can opt for TripAdvisor Premium for an enhanced listing, which incurs a fee.

How to register your company on TripAdvisor

Creating a new listing on TripAdvisor is an uncomplicated procedure. Initially, you must select the category of your business, which could be accommodation, restaurant, or attractions. Subsequently, the remaining process entails providing pertinent details to offer a comprehensive description of your business.

The following steps should be adhered to:

1. Provide your information

Complete the form with precise details regarding your personal information, including your name, email address, and your position within the business.

Fill out the form with accurate information about yourself: your name, email address and your role in the business.

2. Fill in your company information

Enter the required information about your business, i.e. official company name, country, and address.

3. Mark the location of your business on the map

Drag the marker on the map to the exact location of your business as close to the entrance as possible. If there is no main entrance, place the marker at the “geographic center”.

4. Enter your contact information

To verify the provided information during the creation of the listing, it is essential to provide your company’s website and phone number. Therefore, it is important to ensure that your website is accurate and up to date.

5. Fill in your property information

Please provide detailed information about your property when answering questions. This will help TripAdvisor confirm the category of your business. Additionally, depending on the type of your business, it is important to provide as much accurate information as possible, including the category, recommended duration of visit, price information, and other amenities.

6. Add a description of your property

Provide a brief explanation that emphasizes the offerings of your business. This section aims to educate travelers about the specific product or service you provide.

Exclude the following details from this section:

• HTML coding
  - Phone numbers
  - Web or email addresses
  - Text written entirely in capital letters

7. Upload photo

Choose a photo that will make a great first impression on your listing page. The recommended format is a JPG or GIF file no larger than 100 KB. Also, make sure your photo has no borders or logos.

8. Registration

Verify that all of your information is accurate before selecting the box to indicate that you are an official representative of the company.

Once that is done, finalize the procedure by clicking the “Submit” button.

TripAdvisor will subsequently evaluate the information furnished by you. You will be notified via email that the designated property adheres to the specified guidelines for the chosen business type. Kindly note that this confirmation might take up to 5 business days.

Manage your business data on TripAdvisor

Once you have created your listing on TripAdvisor, the next step is to ensure its maintenance, activity, and up-to-dateness. Customers feel more at ease when they see recent posts from business owners regarding their establishment.

The Control Center serves as a platform where you can oversee all aspects of your company. This encompasses updating business details, uploading photos, managing reviews, and monitoring analytics.

To access the Control Center, you must register and verify your identity as a representative of the company. Subsequently, you can log in through the owner page.

From the homepage itself, you have the ability to handle various tasks related to your listing, which include:

• Managing your listing: inputting company information, uploading photos, and updating amenities.
  - Gaining access to marketing tools to promote your business and enhance traffic to your page.
  - Handling review management: addressing customer inquiries and responding to reviews.
  - Boosting the number of bookings.
  - Accessing the “Help” and “Settings” sections.

How to Manage Reviews for Your TripAdvisor Listing

Managing your reviews on TripAdvisor is crucial for achieving success on this influential travel review site. Following customers’ visits to your establishment, they express their experiences through comments on your listing. Consequently, you will receive a mix of positive and negative reviews, as each individual’s experience depends on diverse factors.

It is important to prioritize engaging with your customers by replying to each review. This demonstrates to guests that their feedback is valued and can make a positive impression on potential customers, enticing them to choose your business.

Additionally, research indicates that 45% of customers are inclined to patronize a company that addresses negative reviews.

You can easily add your own response by going to the “Reviews” section in the Control Center and selecting “Reply to Reviews”.

TripAdvisor Ranking Algorithm

The more bookings your business attracts, the higher it will rank on TripAdvisor.

It is crucial to understand how TripAdvisor evaluates your business. The following are the main factors considered in the TripAdvisor ranking system:

- Quality of reviews: Positive reviews can boost your ranking. Customers have the opportunity to rate your business when they visit, and these ratings impact your ranking. To receive higher ratings, ensure that your customers have an exceptional experience and excellent customer service.

- Number of reviews: The more positive reviews, the better it is for your business.

- Freshness: The age of your reviews affects the TripAdvisor rating. More recent positive reviews carry more significance than older ones.

• Consistency: Highly rated companies must maintain consistency across all of these factors. Aim for regular high ratings that are relevant.

How to get more reviews

The power of positive reviews on TripAdvisor for Business cannot be underestimated. According to a recent survey, more than 70% of guests make their booking decisions based on the reviews they read on TripAdvisor.

There are two primary approaches to obtaining more reviews:

1) Focus on customer satisfaction

Ensuring that your guests are satisfied with their experience at your establishment is crucial for receiving more positive reviews and recommendations. The small details are important in terms of customer satisfaction. For example, establish a personal connection with guests, value their opinion, meet their expectations, and provide exceptional customer service.

2) Encourage customers to share their reviews about your business.

Sometimes, customers may forget to leave a review, but a gentle reminder can increase the number of reviews you receive.

There are various tools available to assist with this, such as the TripAdvisor Review Widgets, Review Express, or customizable reminder cards and flyers. All of these options can be accessed through the Control Center.

Do’s and Don’ts in TripAdvisor Reviews

We have already discussed strategies for increasing the number of reviews for your business on TripAdvisor. However, in order to ensure your safety, it is important to adhere to TripAdvisor’s policies regarding reviews, which outline certain prohibited activities.
Here are some guidelines to remember:
- Do not provide incentives to customers in return for reviews.
- Refrain from paying individuals to write reviews for your establishment.
- Businesses are not allowed to remove reviews from their listing. Instead, there are alternative approaches to addressing negative feedback, such as offering apologies for any inconvenience and attempting to resolve the issue.

Advertising on TripAdvisor

Businesses listed on TripAdvisor have the option to advertise using Placement Ads or TripAdvisor Restaurant Ads. These advertisements place your hospitality business in front of a larger audience and appear at the top of search results for specific tourist destinations. The advantage of using sponsored placements is that you only pay when a user clicks on your ad, and you can set a budget and cancel at any time. Tracking ad performance is also possible, allowing you to analyze impressions, conversions, and ad spend to make informed decisions for future marketing campaigns.

TripAdvisor Restaurant Ads appear at the top of search results for users looking for restaurants in your area or with similar cuisine and prices. Payment for these ads is based on a cost-per-click model.

In conclusion, actively engaging with customers and utilizing the control center or TripAdvisor Owners App to manage and update your data is essential now that your business is listed on TripAdvisor.

Revain

Revain discovers talent every day! How does it happen?

Every day, a large number of new authors are registered on the platform , who are gaining mastery with each new review, and in the end we begin to regard each of their reviews as a real work of authorship. So how do you become a Revain contributor ? Let’s turn to the platform manual and find out all the details.

Be part of the community! To do this, register and get access to the author’s personal account, where you can fill out your profile with information, as well as go through verification for subsequent receipt of rewards for various actions on the Revain platform. There are several options for rewarding authors with REV tokens, however, in any of them, the review must meet certain conditions. You can get acquainted with them on the platform website: https://revain.org/faq. You can also receive rewards from companies or for participating in competitions.

How to understand that you are a popular author and many people read your reviews?
Each author has his own card — that is, “Profile”. The profile contains the name of the author, there is his photo, as well as information about the number of publications and his karma. Karma is the net amount of likes and dislikes that authors receive.
The more reviews and higher karma, the faster you move to the next level. And that means more benefits and rewards.

That’s all! Now you can share your opinion about products and companies, give and receive likes, read other reviews and write comments, and get real rewards for your reviews! Choose the category that interests you, for example — video games, beauty, women’s or men’s fashion . Or maybe you want to share your expertise in sports or automotive products? Develop your talent with Revain and make money on it ;)

If you carefully study Revain, you will find that the registration process on the platform is very simple and takes only a few minutes!

Let’s start from the very beginning to understand everything in detail.
First of all, you should pay attention that both the author and the company can register, so be careful when choosing the type of account.
If you have a profile on Facebook, Google or LinkedIn, then you can use them to register on Revain, just click on the appropriate button below.

If you want to register using e-mail, then be extremely careful when entering it. All official Revain communications will be sent to this address. It is also used as the username for the author.

Are reviews on Revain not like everyone else?

Authors can start writing reviews immediately after registration. To do this, you need to find a product or company (for example, in such categories as: “Arts and crafts” , “Beauty” , “Women’s fashion” or “Kids’ toys” ) in which you are interested (you can do this by rating, name or other criteria), go to its page and click the “Write a review” button.

In the form that opens, you will find all the required fields and tips on how to fill them out, but let us make this process easier and pay attention to the main points.

The first fields to pay attention to are Title and Review.
The red asterisks show us that these fields are required and cannot be avoided! Come up with a title between 10 and 300 characters long that will reflect the main idea of ​​your review .

Then rate the project or product . The number of stars you choose will turn from gray to purple. Don’t worry, you can change your rating at any time before submitting a review. Write a review based on your personal experience with this product or project. This part should be as detailed as possible and cover all the details! While there is no upper word limit, reviews must be at least 100 characters long. However, do not rush to write a short review! After all, the better and more useful the review you write, the more experience you will get for publishing it, and there it will attract more readers in the future.

How to get additional experience? Pay attention to the information to the right of the “Review” field — as soon as your review crosses the threshold of 500 characters, the experience gained for publishing it will increase by 3XP! 2000 characters — 6XP. The number of characters in a review can be controlled using the counter under the “Review” field or follow the scale on the right. As soon as you see a green checkmark next to one of the points, it means that it is completed, and you can count on receiving a bonus.

Using the tools at the bottom of the “Review” field, you can format the text, add links, videos or photos. To do this, click on the corresponding icon.

Let’s click on the camera icon and add a photo to our review! Please note that the photo must match the subject of the review and be at least 590x590px.

Write a title and click “Save and continue”. The added photo can be moved around the text by holding the left mouse button and dragging to the desired location.

Once the review text is completed and all the photos have been uploaded, it’s time to highlight the pros and cons of the review object . You can indicate all the negative and positive points that you have experienced in relation to the company or product. Each plus and minus must be listed separately. Click “OK” to open a new row for adding positive or negative experiences.

Select a review cover . This image will represent your review on the homepage and should capture the essence of the review and grab readers’ attention. Therefore, it is worth making sure that it is up-to-date and of good quality. You can add up to 20 images to your review. Each image must be no larger than 2.0 MB and no larger than 590 pixels in height and width. If there is only one photo in the review, then it will be selected for the cover automatically.

Almost done! Be sure to check the box and confirm that the review is based on your personal experience, and then confidently click on the “Check my review” button.

If the review passes all stages of moderation, it will be recorded on the blockchain and published on the Revain website , as well as displayed in the author’s profile.

Congratulations! Your first review has been published!

We often get questions about how Revain author ratings are calculated and what the benefits of the levels that users get are. As creators level up and unlock new achievements, their reviews and ratings carry more weight. The higher the rating of the author, the more valuable is his rating for any review or comment. Let’s explore this topic in more detail.

There are several criteria that influence the rating of an author. One of them is the popularity of author reviews. The rating increases by 1% every time someone likes his review. Or it is reduced by 1% if the author received a negative assessment of his review or comment. To protect the authors, the rating is based only on the likes and dislikes of verified users. The rating is also affected by the age of the review. Weight drops as reviews get older. A review of a month ago has a weight of only 0.8, a three-month one — 0.5. A review older than a year has only 0.2. Choose popular or expert categories to get more likes from users, such as “Computers” and “Electronics” for example .

In addition to the rating, each author on Revain can level up! What does the level affect? Each new user starts from the 1st level, which gives the author access to all the main actions on the platform — writing reviews, updates and comments, participating in the referral program, likes and dislikes. Further, as their activity, each author can increase their level and get additional benefits.

Authors can learn more about the benefits of each level on the platform: https://revain.org/faq

Who are Revain Experts? — a question that interests many.

The Revain platform experts are the best authors selected by the Revain team. Experts write a lot of high-quality reviews, are active in the author community, and help the Revain team improve the platform. An expert can write reviews for different companies or products, or can choose a specific category for himself. For example, being an expert on video games, industrial and scientific products, or beauty products.

Can a new author become an expert? Of course, if he fulfills certain conditions and is selected by the team!

So what conditions must be met in order to qualify for the title of expert? Authors who have proven their competence and ability to write useful and detailed reviews may receive a special “Expert” status. To qualify, an author must have at least 200 posted reviews that earn or have earned rewards. When a user becomes an Expert, he gets a unique profile design.

Is it possible to lose the status of “Expert”? Yes! To maintain Expert status, an author must post at least one review every two months. If the author does not meet this requirement, his Expert status will be temporarily cancelled. However, authors can return it by posting 2 new reviews on the platform.

Do experts have special advantages? Certainly! Experts earn significantly more REV than other users, as well as exclusive drops and additional rewards. The likes and dislikes of experts have more influence on the rating than the reactions of ordinary authors. In the list of reviews for a product or company, reviews from experts will always be presented at the top of the list. Experts also have their own ranking table and are ranked by karma.

As you probably already understood: experts are of great importance for Revain. That is why we are happy to share their stories: https://revain.org/experts-stories. Read about their experiences and achievements and join the Revain community!

We have all heard the word “karma” at least once. She is often mentioned in books, movies, even in everyday life. However, what is Karma on Revain?

Every day, the authors on Revain write reviews, rate them, share comments, likes and dislikes. All this is reflected in their Karma — an indicator of how influential the author’s opinion is in the community. The higher the Karma of the author, the more respect is given to his opinion. That is why likes and dislikes from authors of different levels have a different effect on Karma: the higher the level of the author who left the reaction, the greater the influence.

How exactly is the influence on Karma calculated?

For example, when you like a review, Karma will change by +1 point x Level of the author who put the like. And when you get a like on a comment by +0.25 points x Level of the author who likes it. Where can I see the Author’s Karma? Karma is displayed both in the author’s personal account and under his profile icon in reviews and comments.

For some active users, the value of Karma is so huge that it is simply impossible not to mark this as a separate achievement! The Revain community not only reads such authors, but also evaluates them as true Experts.

Write reviews and leave comments, share likes and dislikes, earn Karma and become Revain Experts. This means that you can also get additional benefits! Don’t know what to write about? No problem! Choose an interesting or expert category on Revain for you (for example, “Pet supplies”, “Toys and games”, “Tools and home improvement”, “Electronics” or others) and share your opinion!

How to register a company on Revain?

Not only authors, but also companies can register on the popular Revain resource!

Why do companies need a personal account on Revain? Registration allows companies to interact directly with the Revain platform, communicate with users, and reward contributors for reviews. The registration process for companies is very similar to registration for individuals, with some additional requirements such as company name, website, choice of the type of services provided (project level, exchange, wallet, etc.), name of the CEO (or manager ) etc. As soon as the registration form is completed, the company will receive a verification letter to its email address.

However, in order for the company to have its own public page on the platform , it is also necessary to wait until the Revain team checks all the information from the registration form. The company representative can then access the company profile and make the necessary entries and changes, such as uploading logos, entering a description, and responding to any feedback about them on platform. The Revain community can independently create pages for any of the companies on the platform, so that authors have the opportunity to start uploading testimonials without waiting for the respective brand to officially create their profile.

More than 176,000 companies are registered on Revain and this number is growing every day! How can the user find the right company? What company information is available to authors?
Authors can find the company they are interested in using the search bar on the main page or go to the section “All categories”, “Companies”, and then select the necessary: ​​“Finance”, “Crypto”, “E-commerce”, “Technology” or “Other companies”.

After choosing a specific company, the authors can see all the necessary information about it , namely, the logo, name, description, website and links to social networks, rating, as well as reviews left by the Revain authors. Here the author can also find the buttons “Leave a review”, “Rate” and “Subscribe”.

To get acquainted with the reviews of other authors, it is enough to sort them in a convenient way. To do this, you can use the rating filter. Or sorting from new reviews to old ones (and vice versa), or from most popular to least popular (and vice versa). Each review contains basic information such as the name of the author, their rating, the number of reviews written by the author, and their level on Revain. Below this information is the text of the review. First, the text of the review is available to readers, followed by blocks describing the pros and cons of the company. Under the review there is a comment field, as well as comments from other authors.

Outcome:

Both platforms, Trustpilot and Revain, have their own specialty in the field of ratings and reviews of companies, but with some differences.

Common features:

1. Rating and reviews: Both platforms provide users with the ability to rate companies and leave feedback about their experience with them.
2. Publicity: Both platforms provide open access to reviews and ratings, allowing other users to obtain independent information about companies.
3. Company reputation: Using Trustpilot or Revain, companies have a chance to build customer loyalty by establishing a positive reputation and driving reviews.

Differences:

1. Platform Model: Trustpilot is an independent platform where users can leave reviews for companies. On the other hand, Revain is a blockchain platform that uses distributed ledger technology to store reviews and ratings.
2. Company Types: Trustpilot covers a wide range of companies across industries, including e-commerce, travel, finance, and more. On the other hand, Revain is more focused on cryptocurrency companies and blockchain projects.
3. Review Rewards: Revain offers its users coins for writing quality reviews, while Trustpilot does not provide rewards.
4. Review Authentication: Trustpilot is actively involved in review verification and crackdown on rating fraud. Revain uses blockchain technology to protect against censorship of reviews.

Overall, Trustpilot and Revain share a common goal of providing independent information about companies through reviews and ratings. However, their different platform models, industry focus, and authentication methods make them different in some ways.